Research

Marketing Research That Makes a Difference

The Marketing Department produces research that expands the frontiers of knowledge in our discipline and disseminates this knowledge to the widest possible professional audience. We publish research that looks at important issues in the following areas:

Advertising
Brand Management
Consumer Behavior
Innovation & New Product Development
International Marketing
Marketing Channels
Marketing Research
Marketing Strategy
Modeling
Services Marketing

Our faculty members primarily publish in leading academic journals. Publications in practitioner oriented journals or authorship of scholarly books also can contribute to our research mission, but typically are undertaken by tenured faculty members.

Since 2005 our faculty members have published in the following leading academic journals:

Academy of Management Journal
Academy of Management Review
Asia Pacific Journal of Management
Basic and Applied Social Psychology
Industrial Marketing Management
International Journal of Advertising
International Marketing Review
Journal of the Academy of Marketing Science
Journal of Advertising
Journal of Advertising Research
Journal of Applied Psychology
Journal of Business Research
Journal of Consumer Marketing
Journal of Consumer Research
Journal of International Marketing
Journal of Operations Management
Journal of Product Innovation Management
Journal of World Business
Marketing Letters
R&D Management
Strategic Management Journal

For more information on our research priorities, please view the department RESEARCH STATEMENT.